In the post-epidemic era of 2022, the world is moving forward in a unique way. While cross-country travel remains elusive, the North Villepin Exhibition Center officially kicked off Maison & Objet in Paris, on March 24.
As one of the three major exhibitions in Europe, M&O brings a feast to the global fashion and home design field every year, gathering high precision brands from all over the world, taking lifestyle as the core and widely including every carefully polished product, which is a paradise for buyers and consumers, as well as a gathering stage for creators and a gathering for world cultural exchange.
With the theme of "Urban Silence", Chinese high-end art cashmere brand Sandriver appeared at M&O again, bringing Chinese fine manufacturing and design, following the consistent "Zero-Waste" concept, integrating tradition and contemporary, and showing the charm of Chinese culture. With a large area of gentle and low saturation tones as the main theme, together with the top-quality cashmere material known as "soft gold", a soft and calm atmosphere instantly filled the whole space. The refined, elegant, and professional ...... urban jungle is presented in a different design language, so that in the fast-paced and high-intensity city life, one can experience the exquisite lifestyle brought by cashmere and traditional Chinese craftsmanship.
From the family ranch in Inner Mongolia to the artisan workshop in Shanghai R&D center, Sandriver has taken the ancient techniques inherited from the nomads on the grassland for thousands of years and reinterpreted and designed them in a modern lifestyle fashion, giving the products a unique charm. Among the exhibits, there are many "Cashmere Felt" products based on the traditional Mongolian felting techniques, which are handmade by many experienced craftsmen who spend a lot of time making them. It is this uniqueness, with its strong cultural label and practical action for sustainable development, that made Sandriver shine at the M&O show.
